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SIBA Trade Show 2011
Embassy Suites North Charleston, SC -- Airport/Hotel & Convention Ctr.
September 17-19 (Sat - Mon)
From Trade Show to Trade Show: A Bookseller's Perspective
For information on exhibiting or participating in the program, please email the Executive Director at wanda@sibaweb.com
Embassy Suites North Charleston -- Airport/Hotel & Convention
5055 International Boulevard
North Charleston, South Carolina 29418
SOLD OUT
Overflow rooms available here
Online registration is now closed. To register for the show, please download one of the registration forms below and email or fax it in to SIBA:
 Trade Show Registration Form (Attendees)
Trade Show Registration Form (Exhibitors)
(schedule is subject to change)
Friday | Saturday | Sunday | Monday
Friday
9:00 AM – 4:00 PM Bookseller School Room 6
(Cost: $75 per store, includes breakfast and lunch)
9:00 – 12 Noon - How to Use Twitter, Facebook, and Tumblr and Become the Center of Your Customers' Online Community
Discover new ways to connect with your customers online and convert your online fans into customers by building a community of readers with your store at its center.
· Identify creative and effective ways to utilize your store’s social media platform(s)
· Learn about hashtags and community-building memes like #fridayreads and #bookstorebingo
· Use your online connections to promote store events, increase attendance, and help your customers connect with authors and other readers online, in-store, and at special events like Club Read.
Join social media mavens Bethanne Patrick and Rebecca Joines Schinsky for a workshop that will renew your excitement for online engagement.
Noon – 1:00 PM – Enjoy lunch with your fellow booksellers and presenters.
1:00 – 4:00 - How to Save Thousands in Taxes and Become Invincible to Lawsuits
Discover the tools independent booksellers can use to become invisible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation independent booksellers will know how to:
- Protect 100% of independent booksellers assets from lawsuits. Independent booksellers will learn how to make themselves so unattractive to a plaintiff attorney that they will never pursue a lawsuit against independent booksellers.
Save thousands of dollars each year in taxes. Independent booksellers will learn five tax reduction strategies most people fail to utilize which could save independent booksellers more than $10,000 each year in taxes.- Avoid probate and eliminate all estate taxes. Independent booksellers will be taken plan. Independent booksellers will learn what independent booksellers should be doing now to prepare for successful business and estate secession. Presenter: G. Kent Mangelson, American Society for Asset Protection
It takes a lifetime to accumulate assets. Take an afternoon to protect them.
5:30 PM – 6:30 PM William Morrow, Dottie Frank, and Friends Welcome SIBA to Charleston! Ballroom Foyer
Join Dottie Frank, Mary Alice Monroe, Patti Callahan Henry and all our Charleston friends for a drink! The Holy City welcomes you. Charleston has been recognized as the "best-mannered" city in the U.S, a claim lent credibility by the fact that it has the first established Livability Court in the country. Come by, have a cool drink, and relax as our friends welcome us to their fair city.
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Saturday
7:00 AM – 8:30 AM - Complimentary Breakfast served to Embassy Suites Guest in ES Lobby
8:30 AM – 9:30 AM – SIBA Annual Meeting & Sales Tax Fairness Summit Ballroom C1
Significant progress has been made nationwide in the fight for sales tax fairness, but the important work in leveling the playing field and equitably enforcing sales tax law is ongoing. Come hear an update from both ABA and the Retail Industry Leaders Association and from Main Street retailers that will help you understand more fully this critical issue -- especially from a local perspective -- and to discuss ways in which you can help achieve sales tax fairness. Immediately following the Summit, SIBA will hold its annual meeting. It will be short & sweet. The agenda is Welcome, 2010 Minutes, Installation of New Directors, Adjourn. SIBA Board Members will be at SIBA Booth F10 during the exhibits. Come by with any questions or concerns.
9:00 AM – 6:00 PM - SIBA Registration Open Ballroom Foyer
9:00 AM – 5:00 PM – Exhibitor Set Up Ballrooms A&B
(Concessions Open 8-10 AM & 3-5 PM)
9:45 AM – 10:45 AM – Website Audit: A Critical Look at Your Virtual Presence Room 9
With what impression does your website leave your customers? Is your site interesting and fresh and one your customers want to linger over? Does it engage the customer and help them make a decision about what to do next? Do you invite customers to subscribe to your free newsletter or gift registry? Can customers easily search for what they need? Join SIBA President Kelly Justice and Lady Banks Czar Nicki Leone and see examples of sites that generate sales and quick, easy changes you can make to both increase traffic to your site, and ensure a positive customer experience while there.
9:45 AM – 10:45 AM – Baker & Taylor Presents: Consumer Centric Solutions: How to Cultivate Profits & Incremental Sales through E-Commerce Business Modeling Room 11
The internet has changed the face of retailing forever! While online sales accounted for approximately 4% of total US retail sales, eCommerce has had a significantly greater influence on bookstores. This trend impact is further exacerbated by the fact that ebooks are becoming a growing share of retail sales in the market place. Whether your store needs to expand its current offering to provide end consumers with a broader solution or if you are in need of a complete eCommerce solution, your customers are online and you need to be there, too.
- Learn how fully embracing and implementing eCommerce solutions in today’s Independent Retail market will enable bookstores to be a vital resource for all content formats
- Identify and review various ebook formats and requirements for consumer sales
- Understand the differences between in-store and online commerce, merchandising and marketing solutions
- Gain insight into key criteria for selecting and implementing successful eCommerce solutions
- Explore creative ways to reach your end consumers and capture them for life
During this interactive session we will share an overview of industry trends, review profit models for in-store, online, and combined merchandising solutions, and discuss the marketing tactics and applications necessary to share your store’s message to consumers including general interest, niche subject area, academic & professional customer types, all in an effort to regain market share. The audience will be lead through an income statement build and a comparison to large competitor bookstore financial statements.
9:45 – 10:45 AM – Introducing the ABC Group at ABA Room 8
The children's book market is one of the most vibrant and growing categories in bookselling. Come hear some relevant data based on the recent Bowker/PubTrack survey that supports this, and learn how you can use your member benefits to better market your store to increase sales.
9:45 – 10:45 AM - The Buying Power of Book Clubs: Examining Their Potential, Loyalty and Community Room 7
This session will explore all the methods of attracting new book clubs, developing lasting relationships with their members, and creating new opportunities for them, such as Club Read. Presenter Jamie Rogers Southern has extensive experience with large-scale events, Authorless events and Book Clubs, Regular readings & signings, Music, media, & movie events, and Off-site events. Topics covered will include:
how to keep attendance regular
selling tickets, charging admission
event promotion and working with social media to spread the word
selling signed books before and after your event
how to run your events smoothly
how to work together with other groups
11:00 – 11:50 AM –USC Press(ents) South Carolina: The Palmetto State Room 6
Moderator: Lisa Estes, Preservation Society of Charleston Book & Gift Shop, Charleston, SC
Mary Whyte, Working South
Walter Edgar, South Carolina in the Modern Age
Jonathan Green, Gullah Images: The Art of Jonathan Green
11:00 – 11:50 AM –Post-Civil War North Carolina, Pearl Harbor, Katrina, and Glacial Loss: History and a Sense of People & Place Room 8
Moderator: Jill Hendrix, Fiction Addiction, Greenville, SC
Allan Wolf, The Watch That Ends the Night: Voices from the Titanic (Candlewick Press)
Jennifer Niven, Velva Jean Learns to Fly (Plume Original)
Sharyn McCrumb, The Ballad of Tom Dooley (Thomas Dunne Books)
Jessmyn Ward, Salvage the Bones (Bloomsbury)
Megan Smolenyak, Hey America, Your Roots Are Showing (Citadel)
11:00 – 11:50 AM – Hideous & Haunting Room 10
Moderator: W. Scott Poole, Monsters in America: Our Historical Obsession with the Hideous and the Haunting (Baylor University Press)
Kala Ambrose, Ghosthunting North Carolina (Clerisy Press)
Alma Katsu, The Taker (Gallery Books)
Kristen Painter, Blood Rights (Orbit)
Kimberley Griffiths Little, Circle of Secrets (Scholastic)
11:00 – 11:50 AM – Pie, Pete, & the Might of Angels Author Panel Room 7
Moderator: Jeff McCord, Bound to be Read Books, Atlanta, GA
Sarah Weeks, Pie (Scholastic)
Eric Litwin & James Dean, Pete the Cat: Rocking in My School Shoes (HarperCollins Children)
Andrea Pinkney, Dear America: With the Might of Angels (Scholastic)
12 Noon – 1:45 PM Kick Off Lunch Ballroom C
Emcee: Jamie Fiocco, Flyleaf Books, NC
featuring: AVI, City of Orphans (Simon & Schuster); Kadir Nelson, Heart and Soul: The Story of America and African Americans (HarperCollins Children); Gordon Korman, The 39 Clues: Cahills vs. Vespers Book 1: The Medusa Plot (Scholastic); Kami Garcia & Margaret Stohl, Beautiful Chaos (Little Brown Books for Young Readers)
(Cost is $35)
2:00 – 2:45 PM – SignAround Ballroom Foyer
Meet & greet and pick up signed copies of the author panel participants.
3:00 PM – 4:00 PM What Can SBA Do For Your Bookstore? Room 8
The resources of the U.S. government’s Small Business Administration (SBA) offer a wide range of assistance to new and established booksellers, including loans, loan guarantees, business counseling, and other forms of support. ABA and SBA have established a strategic alliance in order to streamline the delivery of SBA services, improve communications, and help ensure that booksellers seeking working capital have the best chance possible of securing loans and lines of credit. Come to this session, introduced by ABA, and hear directly from SBA representatives about the programs and opportunities for booksellers. There will also be an opportunity to meet one-on-one with SBA staff.
Featuring: Paul Thomas, SBA Senior Area Manager and Steve Taylor, Small Business Development Center and Procurement Technical Assistance Centers, Counselor
3:00 PM – 4:00 PM What a Great Bookstore! Room 9
Bookstores can be anchors within a community, acting as an unofficial town center, providing a concierge service and "third place" that satisfies both mind and soul. Come spend an hour to travel to bookstores near and far that have created a wonderful sense of place. Be inspired by the photos of store fronts, windows, signage, displays, simple architectural touches, and inviting cash wraps and get ideas for spotlighting your own amazing selection and supporting your caring customer service. Mark and Donna Paz Kaufman from The Bookstore Training Group of Paz & Associates will be your guides. You can also watch their new 25-minute training video, Bookstore Merchandising Made Easy, which will be running continually during the trade show.
3:00 PM – 4:00 PM “ART of Marketing”:Alliance, Resourcefulness, & Tenacity Room 7
William Mangum is first an entrepreneur. He is an artist, a publisher, and a painter. He is sustained his retail brick & mortar gallery for 29 years while painting professionally for over 30 years, and recently published North Carolina Beautiful. He currently has four different galleries.
Booksellers will learn how to:
*Align goals with customer needs
*How to engage and keep track of your customers
*How to develop the collector customer
*The skill set that must be marshaled
*Embracing social media as a sound sales builder
3:00 PM – 4:00 PM - Redirect: The Surprising New Science of Psychological Change & How Booksellers Can Benefit from this Research Room 11
Author Timothy Wilson is best known for his research on self-knowledge, including affective forecasting. There are ways to redirect narratives more easily that can have amazingly powerful long-term effects. This approach is called story editing. By giving people little prompts, suggestions about the ways they might reframe a situation, or think of it in a slightly different way, we can send them down a narrative path that is much healthier than the one they were on previously. Affective Forecasting is concerned with the way in which people think about the future and how they think they will react emotionally to a specific event that might befall them.
4:10 PM – 5:00 PM - Charleston: The Holy City, her people, places & disasters Room 8
Moderator: Jon Buchan, Code of the Forest (Joggling Board Press)
Pamela Bauer Mueller, Water to My Soul (Pinata Publishing)
Beth Webb Hart, Sunrise of the Battery (Thomas Nelson)
Curtis Worthington, Literary Charleston and Lowcountry (Trinity University Press)
Susan Millar Williams & Stephen Hoffius, Upheaval in Charleston (University of Georgia Press)
4:10 PM – 5:00 PM – Book Club Reads Room 6
Moderator: Dr. Overbeck, Leave No Child Behind, Heroic Teacher Press
Matt Matthews, Mercy Creek (Hub City Press)
Kent Anderson, Cold Glory (Forge)
Jon Odell, The Healing (Nan A. Talese)
Taylor Polites, The Rebel Wife (Simon & Schuster)
Neil Abramson, Unsaid (Center Street)
4:10 PM – 5:00 PM –Steel Magnolias Room 10
Moderator: Shellie Tomlinson, Sue Ellen's Girl Ain't Fat, She Just Weighs Heavy (Berkley)
Lisa Wingate, Dandelion Summer (New America Library)
Lisa Patton, Yankee Doodle Dixie (Thomas Dunne Books)
Jessica Maria Tuccelli, Glow (Viking)
4:10 PM – 5:00 PM –Not Your Mama’s Teen Reads from S Squared Room 7
Moderator: Kelly Justice, Fountain Bookstore, Richmond, VA
Brandon Mull, Beyonders: Seeds of Rebellion (Simon & Schuster)
Ellen Hopkins, Perfect (Simon & Schuster)
Michelle Hodkin, The Unbecoming of Mara (Simon & Schuster)
Margaret Peterson Haddix, Always War (Simon & Schuster)
5:00 PM – 7:00 PM - The First 180 Days Party Ballroom Foyer
Modeled on the successful Winter Institute Author Reception, with a twist, join these authors whose books were published in the first half of 2011. Meet & greet the writers of the books you have enjoyed selling so far this year!
Meg Medina, Tia Isa Wants a Car (Candlewick Press)
Nathalie Dupree & Cynthia Graubart, Southern Biscuits (Gibbs Smith)
River Jordan, Praying for Strangers (Penguin)
Wendy Wax, Ten Beach Road (Berkley Trade)
John Corey Whaley, Where Things Come Back (Simon & Schuster)
Man Martin, Paradise Dogs (Thomas Dunne Books)
Nicole Seitz, The Inheritance of Beauty (Thomas Nelson)
Marybeth Whalen, She Makes it Look Easy (David C. Cook)
Mary Alice Monroe, The Butterfly’s Daughter (Simon & Schuster)
Rick McDaniel, An Irresistible History of Southern Food (History Press)
Henry Grady Starnes, Where Were the Fat People? (Starnes Publishing Company)
Signe Pike, Faery Tale (Perigee Hardcover)
Fern Michaels, Late Edition (Kensington Books)
Rachel Hauck, Softly & Tenderly (Thomas Nelson)
Paul Yarbrough, Mississippi Cotton (Wido Publishing)
Chitoka Webb, Something Inside of Me (Greenleaf Book Group)
Lisa Wingate, Larkspur Cove (Bethany House Publishers)
7:00 – 9:00 PM - SIBA Supper Ballroom C
Emcee: Jake Reiss, Alabama Booksmith
Sandra Brown, Lethal (Grand Central); Karen White, The Strangers on Montagu Street (New America Library); Ted Dekker, Priest Grave Yard (Faithwords) & Thomas Mullen, The Revisionists (Little, Brown)
(cost is $45)
Sponsored by Premiere Sponsor Hachette Book Group
9:30 – 10:30 PM – Late Night Readings Rooms 4 & 5
featuring:
Christopher Buehlman, Those Across the River (Ace Hardcover)
Ann Hite, Ghost on Black Mountain (Gallery Books)
Patti Callahan Henry, Coming Up for Air (St. Martin's Press)
A. Carter Sickels, The Evening Hour (Bloomsbury)
Alan Shapiro, Broadway Baby (Algonquin)
Julie Klam, Love at First Bark (Riverhead Books)
David Weber, A Beautiful Friendship (Baen Books)
Janice Hardy, The Healing Wars Book III: The Darkfall (HarperCollins Children's Books)
Lauren Groff, Arcadia (Voice)
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Sunday
7:30 – 9:00 AM –To Morrow Today Breakfast Ballroom C
featuring:
Dorothea Benton Frank, Folly Beach
Susan McBride, Little Black Dress
Wiley Cash, Until Novel
(Cost is $15)
Sponsored by Premiere Sponsor HarperCollins
8:00 AM – 5:00 PM - SIBA Registration Open
9:00 AM – 1:00 PM - Exhibits Open (Concessions Open 8-10 AM) Ballroom A
9:00 AM – 1:00 PM - Technology Pavilion Open Booth F11
Sponsored by Inkreadible Sponsor Baker & Taylor
10 AM – 4 PM - Bookseller Shipping Center Ballroom Foyer
1:00 PM – 2:30 PM – Southern Life Lunch Ballroom C
Emcee: Jeff McCord, Bound to be Read Books, Atlanta, GA
featuring Ron Rash, Waking (Hub City Press); Stuart Dill, Murder on Music Row (John F. Blair, Publisher), and Michael Lee West, A Teeny Bit of Trouble (Minotaur Books); Hillary Jordan, When She Woke (Algonquin)
(Cost is $35)
2:30 – 5:30 PM - Exhibits Open (Concessions Open 3-5 PM) Ballroom A
9:00 AM – 1:00 PM - Technology Pavilion Open Booth F11
Sponsored by Inkreadible Sponsor Baker & Taylor
5:30 PM – 7:30 PM – The Writers’ Block Auction & Wedding Ballroom C
And the Wedding Party includes:
Nan Chase, Eat Your Yard (Gibbs Smith)
Lou Dischler, My Only Sunshine (Hub City Press)
Tom Franklin, Crooked Letter, Crooked Letter (Morrow)
Amy Greene, Bloodroot (Random House)
Beth Webb Hart, Love, Charleston (Thomas Nelson)
Laura Hope-Gill, Look Up Asheville (Grateful Steps Publishing)
Eric Litwin, Pete the Cat: I Love My White Shoes (HarperCollins Children)
Jim Minick, The Blueberry Years (Thomas Dunne)
Patricia Moore-Pastides, Greek Revival (USC Press)
Tim Peeler, Checking Out (Hub City Press)
Ron Rash, Burning Bright: Stories (Ecco)
Janisse Ray, House of Branches (Wind Publications)
Toby Tate, Diablero (Nightbird Publishing)
Wendy Wax, Magnolia Wednesdays (Penguin)
Marybeth Whalen, The Mailbox (David C. Cook)
Karen White, On Folly Beach (New American Library)
Karen Zacharias, Will Jesus Buy Me a Doublewide? (Zondervan)
Wedding Cake Sponsor: Stephanie Tyson, Well, Shut My Mouth (John F. Blair, Publisher)
Floral Sponsor: Vanessa Diffenbaugh, The Language of Flowers (Random House)
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Monday
6:00 AM – 8:00 AM – Complimentary Breakfast served to Embassy Suites Guest in ES Lobby
8:00 AM – 9:00 AM – 60 Reps. 60 Seconds Each. 60 Books You Don’t Want to Miss! Ballroom C
Book Reps are our experts. They prep every season looking for the books that Indies should be moving off the shelves into the hands customers. We’ll have our stopwatch watching and will provide a list of the titles so that you can head out on to the exhibit floor to make sure you have these titles in time for the fourth quarter.
8:00 AM – 12 Noon - SIBA Registration Open Ballroom Foyer
9:00 AM – 12 Noon - Exhibits OPEN (Concessions Open 8-10 AM) Ballroom A
9:00 AM – 1:00 PM - Technology Pavilion Open Booth F11
Sponsored by Inkreadible Sponsor Baker & Taylor
11:45 AM – $1000 Buyers Raffle Winner Drawn Ballroom A
Must be a core member and must be present to win!
10 AM – 4:00 PM - Bookseller Shipping Center Ballroom Foyer
Noon – 2:00 PM - The Moveable Feast of Authors Ballroom C
Andrew Skerritt, Silence, Denial, and the Aids Epidemic in the South (Chicago Review Press)
Holly Herrick, Tart Love: Sassy, Savory, and Sweet (Gibbs Smith)
James Farmer III, A Time to Plant: Southern Style Garden Living (Gibbs Smith)
Sandra (Sam) Brannan, Lot's Return to Sodom (Greenleaf Book Group)
Randy Russel, Dead Rules (HarperTeen)
Kirk Neely, Banjos, Barbecue and Boiled Peanuts (Hub City Press)
Jillian Lauren, Pretty (Plume Original)
Amanda Kyle Williams, The Stranger You Seek (Bantam Hardcover)
Amber Dermont, The Starboard Sea (St. Martin's Press)
James Valentine, Southern Appalachian Celebration (UNC Press)
Sandra Gutierrez, The New Southern-Latino Table (UNC Press)
Sherri Castle, The New Southern Garden Cookbook (UNC Press)
Diana Abu-Jaber, Birds of Paradise (W.W. Norton & Co.)
Caroline Preston, The Scrapbook of Frankie Pratt (Ecco)
M. L. Malcolm, Heart of Deception (Harper Paperbacks)
Lauren Winner, Still: Notes on a Mid-Faith Crisis (HarperOne)
Timmons Pettigrew, The Charleston Beer Book (History Press)
Leila Cobo, Second Time We Met (Grand Central)
Stephanie McAfee, Diary of a Mad Fat Girl (NAL)
Vicky Alvear Shecter, Cleopatra's Moon (Scholastic)
Melissa Watson, Hiking Waterfalls (FalconGuides)
Marjory Wentworth, Taking a Stand (Palgrave Macmillan)
Julianna Baggot, Pure (Grand Central)
Katie Crouch, Magnolia League (Little Brown Books for Young Readers)
Janisse Ray, Drifting into Darien (University of Georgia Press)
(Cost is $50)
Sponsored by Inkreadible Sponsor Bookazine!
Followed by 2-3 PM signing in undisclosed location
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